Wednesday 3rd July 2013 MobDevCon

Creative Competition - Change perceptions of emobility

****PLEASE NOTE THAT ENTRY FOR THIS COMPETITION HAS NOW CLOSED****

WIN up to £7,000 and a trip to Stuttgart in our East of England Creative Industry & Automotive/Engineering Competition.*

Terms & Conditions apply (see bottom of the page)

Please register your interest in the first instance to scatchpole@hethelinnovation.com

Changing the perceptions of emobility.

Overview

The world is changing and with EU targets for reducing carbon emissions high on the agenda, emobility has now become a key word and is dominating the debate on the future of transport for policy makers, research institutions and industry..

Many major manufacturers are due to release new products into the market covering a wide range of possibilities from micro-hybrid to full electric vehicles......BUT.....

THE PROBLEM: the move from a conventional vehicle to an evehicle is not an easy or automatic shift and there are big uncertainties surrounding the attitude and purchasing behaviour of consumers in the market place.

SO...

How can we challenge the perceptions of emobility?

Hethel Engineering is a partner in PROSESC, a European funded project and has gained funding and sponsorship to run a competition for Creative Industry and Engineering Automotive Companies to address this very issue. We have up to £7,000 to award to a winning submission(s) that will address the issue above through creative industry/automotive engineering collaboration.

The Competition (What is it?)

AIM: To challenge the perceptions of emobility, removing the barriers to embracing e-vehicles and associated technologies.

The Challenge: Use your creative talents to provide a solution this problem! It's as simple as that! Have fun with it! We are seeking you to submit a solution that would change the perception of e-mobility through:

Vision
Sound
Touch
Emotion

You might decide to submit:

A Website/ design
Printed literature, artwork, designs, images
Video output/media clips/ moving images
Audio output (such as sounds for an electric vehicle)
Storyboard
A marketing strategy
Social media campaign detail
.....any creative approach you think would suit.

You can look at the problem as a whole issue or focus on specific issues of emobility.

How you submit your solution is up to you, we are seeking your expertise in creativity and design.

The winning submission(s) (decided by a panel) will win up to £7,000 and the opportunity to join us in Stuttgart for a networking conference.*

What's the catch?

No catch....but you must be aware of the assessment criteria to maximise your chance of success.

An understanding & appreciation of the issues & benefits of emobility.
The creativity and innovation of the solution
The reach of the solution (how far will it go to change perceptions - geographically and mentally)
Submissions showing collaboration between Creative and Automotive/Engineering companies will gain more merit and should be evidenced.
The feasibility of the solution.

We will also be wanting to find out how the money would benefit you and your business.

Who can apply?

The competition is aimed mainly at organisations in the Creative & Automotive/Engineering Industries, however it is open to all individuals, businesses and representatives of academic/knowledge institutions in the East of England, who wish to submit their ideas. Please register your interest by contacting Stuart Catchpole at scatchpole@hethelinnovation.com

How long have I got?

The deadline for submissions is Wednesday 1st August. Please register your interest in the first instance to scatchpole@hethelinnovation.com

All submissions should be with Stuart Catchpole, Innovation Manager. Hethel Innovation, Hethel Engineering Centre, Chapman Way, Norfolk, NR14 8FB. scatchpole@hethelinnovation.com by 5pm on Wednesday 1st August.

* Stuttgart visit is to attend the PROSESC conference, date to be confirmed, limited to one place only. Prize money will be awarded upon feedback from selection panel against strict criteria. In the eventuality that several winners are identified, prize money may be split SEE TERMS & CONDITIONS BELOW:

Where can I go to find out more about emobility, issues, benefits and perceptions?

Try these links for a start:

http://www.prosesc.org/

http://www.lowcvp.org.uk/assets/reports/emobility_full_text_fia.pdf

http://en.wikipedia.org/wiki/Electric_vehicle OR http://en.wikipedia.org/wiki/Electric_car

http://www.guardian.co.uk/environment/electric-cars

http://www.care2.com/causes/the-importance-of-electric-vehicles.html

http://www.businessgreen.com/bg/news/2157446/tsb-uk-grid-low-carbon-vehicles

http://www.evcup.com/car/why-electric-vehicles/

http://blogs.wsj.com/hong-kong/2011/01/31/why-electric-cars-arent-selling/

http://www.bbc.co.uk/news/business-16500944

http://www.theccc.org.uk/sectors/surface-transport/eu-targets

http://www.greencarreports.com/news/1072500_electric-cars-are-coming-believe-it-or-not-nissan-leaf-driver-says

http://uk.news.yahoo.com/geneva-motor-show--car-gadgets-of-the-future.html

TERMS & CONDITIONS

To enter this competition you must confirm that you accept these rules:

The e-mobility Competition is open to creative industries companies, engineering and/or automotive companies and individuals in the East of England.

Entrants must be over 16 years of age.

To enter the competition you must register by emailing scatchpole@hethelcentre.com giving your name, company name and address, e-mail address, partners and nature of business.

Submissions can be in the form of the applicants choosing, but must meet the predetermined assessment criteria.

Submissions may be sent by email or hard copy. Sending an e-mail is not proof that we have received your entry. No responsibility can be accepted for entries that are lost or delayed, or which are not received for any reason. Hethel Innovation does not accept responsibility for entries lost, damaged or delayed in transit to the competition address. Proof of posting will not be accepted as proof of receipt (nor will proof that an email has been sent be accepted as proof it has been received).

Submissions will not be returned under any circumstances. If submitting a hard copy entry, please do not send originals.

All entries must be submitted by the competition deadline of 1st August 2012, 5pm.

Submissions by collaborations are encouraged.

Entering the competition constitutes permission for Hethel Innovation/Hethel Engineering/Prosesc to use the winners' names for publicity and promotional purposes without any additional compensation.

There is £7,000 total prize money available. Prize money will be allocated by the judging panel according to the strength of the submissions against strict assessment criteria. This may involve more than one winning submission each receiving a proportion of the total allocated prize money.

If you win a competition, we will notify you by post and e-mail. The judges' decision will be final and binding, and no correspondence will be entered into.

Hethel Innovation may terminate any contest at any time at its absolute discretion. In the event of such termination, Hethel Innovation may, at its absolute discretion, elect not to award any prize in respect of the terminated contest.

Hethel Innovation is not liable in any way for any costs, expenses, damages, liability or injury arising out of or in any way connected with the competition or prizes, other than those costs and expenses specifically provided for in the prize (if any). This exclusion does not include any liability for negligence by Hethel Innovation or death or personal injury arising out of such negligence.

Hethel Innovation accepts no liability (and excludes all liability) for any loss of profit, business, contracts, revenues or anticipated savings or for any special, direct, indirect or consequential loss of any nature howsoever arising.

Hethel Innovation may change these General Contest Terms and Conditions at any time.

Stuttgart prize:

Prize visit must be taken in accordance with the dates, destinations and number of passengers specified by Hethel Innovation. There will be no cash alternative and no alternative destination. The trip is for 1 person only to the PROSESC conference only, dates to be confirmed.

The visit is non-transferable. You must hold a valid UK passport with at least six months' further duration, or your competition entry will be invalid.

Unless otherwise specified, the class of travel for any travel prize incorporating a rail or airfare is economy class.

The visit is not available to persons under the age of 18 without the express prior written permission of Hethel Innovation.

You must comply with the terms and limitations of any insurance policy relating to the holiday.

You must comply with the terms and conditions of the airline and other transportation and venues involved in the Competition. In particular you shall comply with all health and safety guidelines and instructions and all applicable legal and regulatory requirements.

Passport control and in-country authorities will reserve the right to refuse entry. If you are refused passage and or entry/exit to or from the country being visited, any additional costs incurred will be your sole responsibility.

Any flights, other transport, airport details, accommodation or other aspects of the Prize, dates and times quoted by Hethel Innovation or its agents are for guidance only and are subject to change without notice with no liability arising. You must have sufficient financial resources to meet any financial commitment which they may incur in connection with the Prize beyond those included in the Prize itself (including, without limitation, transfers to and from a London airport, meals and drinks).

All travel, holiday, health or insurance shall be the responsibility of the prize winner(s) and not Hethel Innovation

Prosesc interreg_eu

Downloads:
e-mobility Competition
PDF (306 Kb)

Hethel Engineering Centre, Chapman Way, Hethel, Norwich, NR14 8FB
Tel: 01953 859100 Fax: 01953 859101
Email: enquiries@hethelcentre.com